Red Bull | Sustainability Performance
Develops branded consumer offerings supported by extensive marketing, content production, and event-related initiatives. Activities include coordinating product distribution, managing sponsorships, producing media assets, and maintaining brand visibility through a combination of physical, digital, and experiential channels.
1984
Austria
10,001+ employees
Food & Beverages
$10B+ in revenue
Not profitable
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Sustainability Ranking & Industry Benchmark
#10932
Overallⓘ#57
in Austriaⓘ#211
in Food & BeveragesⓘSustainability Maturity
ⓘSustainability Intent
ⓘOverview
Controversy level
- Red Bull GmbH, Austrian world's largest energy drink (Dietrich Mateschitz family/Yoovidhya family controlled, private), has faced sustained scrutiny over alleged misleading marketing of Red Bull energy drink health claims including the historic 2014 USD 13 million US class action settlement over alleged 'gives you wings' performance enhancement claims, plus periodic European Commission consumer protection scrutiny affecting institutional creditors.
Reporting
Not reporting on Sustainability
Available
Sustainability employees
ⓘWe follow the strictest rules to ensure compliance with all the relevant data protection laws, including GDPR. Click here for our Privacy Policy.Total sustainability employees
11+
ⓘThis value represents the estimated number of employees in a company with sustainability-related roles or job titles, as determined by Illuminem using publicly available data.