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  7. Red Bull
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Red Bull | Sustainability Performance

https://www.redbull.com/

Develops branded consumer offerings supported by extensive marketing, content production, and event-related initiatives. Activities include coordinating product distribution, managing sponsorships, producing media assets, and maintaining brand visibility through a combination of physical, digital, and experiential channels.

1984

Austria

10,001+ employees

Food & Beverages

$10B+ in revenue

Not profitable

Submit or report inaccurate dataDownload Company Insights

Sustainability Ranking & Industry Benchmark

#11790
Overall
#60
in Austria
#301
in Food & Beverages

Sustainability Maturity

​​0123456789​​%

Sustainability Intent

Available in
Scale package

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​​0123456789​​%

Industry Rank

92 out of 332

Overview

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Controversy level


Very Low
Low
Noticeable
High
Severe
Download Controversy Analysis
  • Red Bull GmbH, Austrian world's largest energy drink (Dietrich Mateschitz family/Yoovidhya family controlled, private), has faced sustained scrutiny over alleged misleading marketing of Red Bull energy drink health claims including the historic 2014 USD 13 million US class action settlement over alleged 'gives you wings' performance enhancement claims, plus periodic European Commission consumer protection scrutiny affecting institutional creditors.
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Sustainability employees


Total sustainability employees

11+



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